Nike Research Plan Essay Example | Topics and Well Written Essays - 750 words

Nike investigate Plan - Essay ExampleHowever, the ground forces state that purchases apparels at Target stores might be alike big to be recruited to the explore study. Therefore, a sample population that is largely representative of the entire USA population purchasing apparels at Targets will be adopted. Nike suffered a great deal in gross revenue and popularity decline, after the Tiger Woods personal scandal that saw the whole of the golf industry drop away in sales and profits. There is no doubt therefore, that a need to improve both the kitchen stove and financial performance of Nikes golf apparel exist. so, the research project has defined the research question as Could Nikes diminished popularity within the golf community increase by introducing an exclusive line of low-priced apparel to be sold at Targets all over the United States? The sampling method to be applied in this research study is the clod sampling technique. Cluster sampling technique is the to the highe st degree appropriate for this research study. This is because the study seeks to establish the population of customers who purchase apparels at Target stores in the USA, Thus making the group of customers at each Target store an already clustered population. The choice of cluster sampling as the method sampling technique is informed by the fact that the entire population that purchases apparels at Targets is unknown, while its characteristics of are to a fault unclear. Further, the suitability of cluster sampling technique for this study is also informed by the fact that the sample clusters targeted by this study are geographically convenient (Ahmed, 2009). This research study targets to collect data from the population that purchases apparels at Targets, which then means that such clusters are handily clustered at the different geographical Target store locations.